Black Friday and Cyber Monday statistics
Updated · Independent guide
The most recent complete figures come from the 2025 season. Adobe Analytics tracks U.S. online spending across major retailers, and these are its published numbers. We'll add 2026 figures once they're released after Cyber Monday.
| Day / period | Online spend | Change vs. 2024 |
|---|---|---|
| Thanksgiving Day | $6.4 billion | +5.3% |
| Black Friday | $11.8 billion | +9.1% |
| Cyber Monday | $14.25 billion (record) | +7.1% |
| Cyber Week (Thanksgiving to Cyber Monday) | $44.2 billion | +7.7% |
Key takeaways
- Cyber Monday is still the biggest online shopping day. Adobe calls it the biggest online shopping day of all time.
- Black Friday is growing faster. Adobe says 2025 was the second year in a row that Black Friday's growth beat Cyber Monday's.
- Buy now, pay later passed $1 billion on Cyber Monday 2025, according to Adobe.
- Peak discounts by category (Cyber Monday 2025): electronics up to 31% off list price, toys 28%, apparel 25%, computers 23%, TVs 22%, furniture 19%, appliances 19%, sporting goods 17%.
What this means for 2026
If the pattern holds, the deepest electronics and toy discounts land between Thanksgiving and Cyber Monday (Nov. 26 to 30, 2026). Retailers are also spreading deals across more of the season: Best Buy started Oct. 30, and Best Buy's and Walmart's events run into December. See the 2026 sale calendar.
Get the store hours and ad dates when they drop
We'll email you when retailers publish new Black Friday and Cyber Monday dates, hours, and ad scans. No spam, unsubscribe any time.